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And I got to say, you know, there are lots of different ways to create content. So why do you think that these videos have found such a big place in the marketplace? Why are they so valuable to business?ĭerek: Absolutely. And it’s all a form of explanation, just across different formats. But when you go to websites and you see those quick little product overview demos, or you go to the app store and you see that little micro video on what the app is like, we’ve created that over the last 10 years. You’ve seen it on websites and especially social media. And so you’ve seen it in the form of advertisements and national advertising campaigns when you’re streaming TV. And after 10 years, thousands of videos, the world’s largest brands have trusted us to create this content to life. Now did Explainify start with a focus on explainer videos, or is this something that you found yourself focusing on over time?ĭerek: From day one, Explainify was always focused on being the leader in explainer videos. We blend those together and bring them all to life with our clients. So in the form of micro paid advertisements where something’s just moving on the screen to catch your eyes, it is a premium animation. So that they can be used in sales enablement and social media activities. But then we also have a whole subset of division of mini content, and we call them ‘social minis’, that can get produced from those additional pieces of content. And so for all the content that we create, it’s typically between 30 and 90 seconds most viewers are interested in content for 45 to 60 seconds.

So when someone comes to your website and you’re working on campaigns for awareness, education, or revenue, micro explainer video formats, one to two minutes of content being used to create these different types of campaigns and retentive educational programs that help people better remember things, help them take action better and establish your brand authority. There’s a lot of one to two minute type of content platforms in which we excel at.

Today’s trends for video and content creation, you can actually see resembled in the format on social media stories, or even on YouTube shorts. If people haven’t been doing this in the past, what is an explainer video?ĭerek: I love it.

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And so naturally I found myself here at Explainify, creating the same explainer videos that I did for other software companies now. And during my tenure, I liked to create videos to explain those complicated things and make them more fun and retentive. So the mobile world in which we live in is powered by these little subsets of technologies that are super powerful. I used to sell technologies, SDKs, and APIs that supported automation workflows like that.

But every time you would take a mobile check deposit off your phone, you take that picture, all in information securely scanned and sent to your bank. And so my background in robotic process automation technologies started in the days of OCR, if anyone knows what that is. What is RPA technology?ĭerek: I’m a total geek about intelligent automation platforms and systems. Rich: So right before we got on, I asked you what RPA stood for. Derek, welcome to the program.ĭerek: Hey, thanks for having me on here, man. Today, we’re going to be diving into explainer videos and the role they can play in your own digital marketing, with Derek Gerber. A recognized expert by both HubSpot and Forbes Councils, he is obsessed with branding, sports marketing, and RPA technologies. He is a passionate team-first leader with deep experience in sales and marketing strategies. Rich: My guest today is Vice President at Explainify, a marketing and advertising firm that brings brand stories to life through short form explainer videos. Derek Gerber, vice president of Explainify, fills us in on how any business can create and utilize explainer videos to build their audience’s digital experience. There are lots of reasons to include videos as part of your brand’s online presence, but have you considered explainer videos? These videos can specifically help to increase conversion rates, better clarify the objective of your product or service, generate increased interest in your brand, and increase web traffic, just to name a few.